{"id":7521,"date":"2025-11-12T11:59:49","date_gmt":"2025-11-12T10:59:49","guid":{"rendered":"https:\/\/ekre.it\/?post_type=product&#038;p=7521"},"modified":"2025-11-12T12:17:31","modified_gmt":"2025-11-12T11:17:31","slug":"life-primer-regenerating-pre-shampoo-fluid","status":"publish","type":"product","link":"https:\/\/ekre.it\/en\/prodotto\/life-primer-regenerating-pre-shampoo-fluid\/","title":{"rendered":"Life.Primer \u2013 Regenerating pre-shampoo fluid"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;bordo_benefici&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]\n<h2 style=\"text-align: left;\">Benefit<\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Removes impurities and residue before cleansing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regulates sebum and provides immediate freshness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purifying and sanitizing action on the scalp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rebalances the scalp and soothes irritation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for use before any treatment from the life and lumin\u00f2 lines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0VEGANOK certified product, a guarantee of ethics and respect<\/span><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]\n<h2 style=\"text-align: center;\">Related Products<\/h2>\n[\/vc_column_text]<style type=\"text\/css\" 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.products-carousel-shortcode.products-carousel-shortcode-id-809fb86cae18171be6c1e6ec4880d0d0.reposition-arrows .owl-nav .owl-prev {\n    top: 50%;\n    transform: translateY(calc(-50% + 0px));\n    left: 10px;\n  }\n  .products-carousel-shortcode.products-carousel-shortcode-id-809fb86cae18171be6c1e6ec4880d0d0.reposition-arrows .owl-nav .owl-next {\n    top: 50%;\n    transform: translateY(calc(-50% + 0px));\n    right: 10px;\n  }\n}\n@media screen and (max-width: 778px) and all and (-ms-high-contrast: none) {\n  .products-carousel-shortcode.products-carousel-shortcode-id-809fb86cae18171be6c1e6ec4880d0d0.reposition-arrows .owl-nav .owl-prev {\n    transform: translateY(-50%);\n    margin-top: 0px;\n  }\n}\n@media screen and (max-width: 778px) and all and (-ms-high-contrast: none) {\n  .products-carousel-shortcode.products-carousel-shortcode-id-809fb86cae18171be6c1e6ec4880d0d0.reposition-arrows .owl-nav .owl-next {\n    transform: translateY(-50%);\n    margin-top: 0px;\n  }\n}<\/style><div class=\"owl-carousel products-carousel-shortcode dt-owl-carousel-call products-carousel-shortcode-id-809fb86cae18171be6c1e6ec4880d0d0 cart-btn-below-img bullets-ubax reposition-arrows arrows-bg-on dt-arrow-border-on dt-arrow-hover-border-on disable-arrows-hover-bg arrows-hover-bg-on  wc-img-hover hide-description hide-rating bordo_prodotti_correlati\" data-scroll-mode=\"1\" data-wide-col-num=\"4\" data-col-num=\"3\" data-laptop-col=\"3\" data-h-tablet-columns-num=\"3\" data-v-tablet-columns-num=\"2\" data-phone-columns-num=\"1\" data-auto-height=\"true\" data-col-gap=\"30\" data-stage-padding=\"0\" data-speed=\"600\" data-autoplay=\"false\" data-autoplay_speed=\"6000\" data-arrows=\"false\" data-bullet=\"true\" data-next-icon=\"icon-ar-017-r\" data-prev-icon=\"icon-ar-017-l\"><article class=\"post post-5842 product type-product status-publish has-post-thumbnail product_cat-life-color-dyed-and-treated-hair product_cat-treatments description-off first instock shipping-taxable product-type-simple\" ><figure class=\"woocom-project\">\n\t<div class=\"woo-buttons-on-img\">\n\n\t\t<a href=\"https:\/\/ekre.it\/en\/prodotto\/life-color-protective-shampoo-2\/\" class=\"alignnone layzr-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 300 300&#039;%2F%3E\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail owl-lazy-load preload-me\" alt=\"Life.Color - Protective shampoo\" data-src=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42048_ekre_life_color_colour_protection_shampoo_1000ml-1-300x300.png\" data-srcset=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42048_ekre_life_color_colour_protection_shampoo_1000ml-1-300x300.png 300w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42048_ekre_life_color_colour_protection_shampoo_1000ml-1-200x200.png 200w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42048_ekre_life_color_colour_protection_shampoo_1000ml-1-150x150.png 150w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42048_ekre_life_color_colour_protection_shampoo_1000ml-1.png 600w\" \/><\/a>\n\t<\/div>\n\t<figcaption class=\"woocom-list-content\">\n\n\t\t<div class=\"woo-buttons\"><a href=\"https:\/\/ekre.it\/en\/prodotto\/life-color-protective-shampoo-2\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_5842\" data-quantity=\"1\" class=\"product_type_simple ajax_add_to_cart\" data-product_id=\"5842\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Life.Color - Protective shampoo&rdquo;\" rel=\"nofollow\" data-success_message=\"\">Read more<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_5842\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n\t<\/figcaption>\n<\/figure>\n<\/article><article class=\"post post-5874 product type-product status-publish has-post-thumbnail product_cat-life-bodify-thin-hair product_cat-treatments description-off  instock shipping-taxable product-type-simple\" ><figure class=\"woocom-project\">\n\t<div class=\"woo-buttons-on-img\">\n\n\t\t<a href=\"https:\/\/ekre.it\/en\/prodotto\/life-bodify-volume-effect-shampoo\/\" class=\"alignnone layzr-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 300 300&#039;%2F%3E\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail owl-lazy-load preload-me\" alt=\"Life.Bodify \u2013 Volume effect shampoo\" data-src=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42067_ekre_life_bodify_volume_effect_shampoo_300ml-1-300x300.png\" data-srcset=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42067_ekre_life_bodify_volume_effect_shampoo_300ml-1-300x300.png 300w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42067_ekre_life_bodify_volume_effect_shampoo_300ml-1-200x200.png 200w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42067_ekre_life_bodify_volume_effect_shampoo_300ml-1-150x150.png 150w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42067_ekre_life_bodify_volume_effect_shampoo_300ml-1.png 600w\" \/><\/a>\n\t<\/div>\n\t<figcaption class=\"woocom-list-content\">\n\n\t\t<div class=\"woo-buttons\"><a href=\"https:\/\/ekre.it\/en\/prodotto\/life-bodify-volume-effect-shampoo\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_5874\" data-quantity=\"1\" class=\"product_type_simple ajax_add_to_cart\" data-product_id=\"5874\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Life.Bodify \u2013 Volume effect shampoo&rdquo;\" rel=\"nofollow\" data-success_message=\"\">Read more<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_5874\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n\t<\/figcaption>\n<\/figure>\n<\/article><article class=\"post post-6012 product type-product status-publish has-post-thumbnail product_cat-nature-en product_cat-treatments description-off  instock featured shipping-taxable product-type-simple\" ><figure class=\"woocom-project\">\n\t<div class=\"woo-buttons-on-img\">\n\n\t\t<a href=\"https:\/\/ekre.it\/en\/prodotto\/nature-nourishing-shampoo\/\" class=\"alignnone layzr-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 300 300&#039;%2F%3E\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail owl-lazy-load preload-me\" alt=\"Natur\u00e9 - Nourishing shampoo\" data-src=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42037_ekre_nature_nourishing_shampoo_100ml-1-300x300.png\" data-srcset=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42037_ekre_nature_nourishing_shampoo_100ml-1-300x300.png 300w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42037_ekre_nature_nourishing_shampoo_100ml-1-200x200.png 200w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42037_ekre_nature_nourishing_shampoo_100ml-1-150x150.png 150w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42037_ekre_nature_nourishing_shampoo_100ml-1.png 600w\" \/><\/a>\n\t<\/div>\n\t<figcaption class=\"woocom-list-content\">\n\n\t\t<div class=\"woo-buttons\"><a href=\"https:\/\/ekre.it\/en\/prodotto\/nature-nourishing-shampoo\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_6012\" data-quantity=\"1\" class=\"product_type_simple ajax_add_to_cart\" data-product_id=\"6012\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Natur\u00e9 - Nourishing shampoo&rdquo;\" rel=\"nofollow\" data-success_message=\"\">Read more<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_6012\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n\t<\/figcaption>\n<\/figure>\n<\/article><article class=\"post post-6024 product type-product status-publish has-post-thumbnail product_cat-life-pure-hair-with-dandruff-and-oily-scalp product_cat-treatments description-off last instock shipping-taxable product-type-simple\" ><figure class=\"woocom-project\">\n\t<div class=\"woo-buttons-on-img\">\n\n\t\t<a href=\"https:\/\/ekre.it\/en\/prodotto\/life-pure-rebalancing-shampoo\/\" class=\"alignnone layzr-bg\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 300 300&#039;%2F%3E\" class=\"attachment-woocommerce_thumbnail size-woocommerce_thumbnail owl-lazy-load preload-me\" alt=\"Life.Pure \u2013 Rebalancing Shampoo\" data-src=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42012_ekre_life_pure_rebalancing_shampoo_300ml-1-300x300.png\" data-srcset=\"https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42012_ekre_life_pure_rebalancing_shampoo_300ml-1-300x300.png 300w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42012_ekre_life_pure_rebalancing_shampoo_300ml-1-200x200.png 200w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42012_ekre_life_pure_rebalancing_shampoo_300ml-1-150x150.png 150w, https:\/\/ekre.it\/wp-content\/uploads\/2024\/05\/42012_ekre_life_pure_rebalancing_shampoo_300ml-1.png 600w\" \/><\/a>\n\t<\/div>\n\t<figcaption class=\"woocom-list-content\">\n\n\t\t<div class=\"woo-buttons\"><a href=\"https:\/\/ekre.it\/en\/prodotto\/life-pure-rebalancing-shampoo\/\" aria-describedby=\"woocommerce_loop_add_to_cart_link_describedby_6024\" data-quantity=\"1\" class=\"product_type_simple ajax_add_to_cart\" data-product_id=\"6024\" data-product_sku=\"\" aria-label=\"Read more about &ldquo;Life.Pure \u2013 Rebalancing Shampoo&rdquo;\" rel=\"nofollow\" data-success_message=\"\">Read more<\/a>\t<span id=\"woocommerce_loop_add_to_cart_link_describedby_6024\" class=\"screen-reader-text\">\n\t\t\t<\/span>\n<\/div>\n\t<\/figcaption>\n<\/figure>\n<\/article><\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Life.Primer<\/strong> is the Ekre pre-shampoo fluid that removes impurities from the scalp and prepares it for cleansing. Its advanced formula provides deep regeneration. The active organic lemon water offers purifying and astringent action, regulates sebum, and gives the scalp a fresh feel, while thyme essential oil cleanses deeply and soothes the scalp, reducing sebum secretion.<\/span><\/p>\n<p>150 ml<\/p>\n<p>&nbsp;<\/p>\n<p><b>VEGANOK certified, <\/b><span style=\"font-weight: 400;\">this product<\/span><b> does not contain any animal derivatives and fully reflects vegan ethics.<\/b><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5185\" src=\"https:\/\/ekre.it\/wp-content\/uploads\/2021\/06\/vegan_3.png\" alt=\"\" width=\"60\" height=\"68\" \/><\/p>\n","protected":false},"featured_media":7531,"template":"","meta":[],"product_brand":[],"product_cat":[925,929,933,937,941,945,949,953,957,961,965],"product_tag":[],"class_list":{"0":"post-7521","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-life-bodify-thin-hair","7":"product_cat-life-color-dyed-and-treated-hair","8":"product_cat-life-curl-curly-and-wavy-hair","9":"product_cat-life-defence-delicate-treatment-for-sensitised-hair","10":"product_cat-life-force-weak-hair","11":"product_cat-life-liss-smooth-hair","12":"product_cat-life-pure-hair-with-dandruff-and-oily-scalp","13":"product_cat-life-revive-dry-and-brittle-hair","14":"product_cat-life-silver-grey-and-bleached-hair","15":"product_cat-life-therapy-dehydrated-and-damaged-hair","16":"product_cat-lumino-en","17":"description-off","19":"first","20":"instock","21":"shipping-taxable","22":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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